7.2 - Does it Matter Who Has Your Data?
What are the upsides and downsides of companies collecting your data online?
Students consider the ways websites and companies collect data online and utilize it to personalize content for their users, as well as consider companies’ motives in doing so.
Students then break into small groups and, using the Same Search Student Handout, examine the fictionalized Web results of two people with different demographic backgrounds who search on the same topic. Based on this analysis, they explore the benefits and risks of online tracking and targeting, and learn strategies for managing what happens with their own online data.
Students will be able to ...
- recognize that companies collect several types of information about them when they go online.
- think critically about the benefits and risks of online tracking and targeting, and of the content that is offered based on collected data.
- learn strategies for managing what happens with their information online.
Materials and Preparation
- Copy the Same Search Student Handout, one for every four or five students.
- Review the Same Search Student Handout – Teacher Version.
- Optional: Preview the videos “Online Targeting and Tracking Animation” and “ ” and prepare to show one of them to students.
- Prepare a chart as shown on Question 3 of the Same Search Student Handout – Teacher Version, with room to fill in class responses.
*All resources for this module can be found in the resource section below, by clicking the Does It Matter Who Has Your Data?- All Resources link.